Privacy Policy

1. Introduction

World Price (“we”, “us”, “our”) operates worldprice.link (the “Site”), a grocery price comparison service. This Privacy Policy explains how we collect, use, and protect information when you visit the Site.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information you provide

We do not require registration for public pages. If you use the admin area, we process credentials you submit solely for authentication.

2.2 Automatically collected data

When you visit the Site, our servers and optional analytics tools may collect:

• IP address (truncated or anonymized where analytics are enabled)
• Browser type, device type, and operating system
• Pages viewed, referring URL, and approximate visit time
• Language and market preferences stored in cookies

2.3 Price data

Product prices displayed on the Site are aggregated from public supermarket sources. We do not collect personal purchase history from retailers on your behalf.

3. How We Use Information

We use collected information to:

• Operate and improve the Site (technical cookies, performance)
• Remember your language and market preferences
• Measure traffic and usage patterns when you consent to analytics cookies
• Maintain security and prevent abuse
• Comply with legal obligations

4. Cookies

We use cookies and similar technologies as described in our Cookie Policy. Essential cookies are required for basic functionality. Analytics cookies are used only with your consent.

5. Third Parties

We may share limited data with:

• Hosting and infrastructure providers — to deliver the Site
• Analytics providers (e.g. Google Analytics) — only if you accept analytics cookies
• Affiliate partners — when you follow outbound links to retailers; those sites have their own privacy policies

We do not sell your personal data.

6. Data Retention

Server logs are retained for a limited period for security and troubleshooting. Analytics data retention follows the settings of the analytics provider. Cookie consent preferences are stored for up to 12 months.

7. Your Rights

Depending on your location (including the EEA, UK, and certain US states), you may have the right to access, correct, delete, or restrict processing of your personal data, and to withdraw consent for analytics cookies at any time via our Cookie Policy page or the cookie settings link in the footer.

To exercise your rights, contact us at privacy@worldprice.link.

8. International Transfers

The Site may be accessed globally. Data may be processed in countries other than your own. We take reasonable steps to ensure appropriate safeguards where required by law.

9. Children

The Site is not directed at children under 16. We do not knowingly collect data from children.

10. Changes

We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect changes. Continued use of the Site after changes constitutes acceptance.

11. Contact

Questions about this Privacy Policy: privacy@worldprice.link

See also our Terms of Service and Cookie Policy.